People don’t like popups appearing on a website. They often see it as intrusive, particularly when they can’t get rid of it once an action is done. Email list is very important in a blog so letting your visitors know that you have a newsletter page right away is a great marketing effort as we all know, earning people’s trust is as hard as you expect it to be.
So when I learned about popups to use as a sign-up page for my newsletter, I had my doubts. Popups are the worst thing you can do to urge people to sign up, so why bother?
But then again, I recognized that many reputable sites are already using popups, I just didn’t realize it back then until I learned about Pippity.
What is Pippity
Pippity is a WordPress plugin that lets you create popups to invite people to sign up to your newsletter. Just like any other plugin, what you can do is install it to your WordPress blog, then configure it based on your needs.
The plugin allows you to create lightbox popups for your WordPress site. Here are some of the best features of Pippity:
Lets you have multiple popups.
Allows you to do split A/B testing.
Lets you show the popup only to logged out users.
Comes with analytics.
Allows custom cookies.
Has a popup bar feature
Design wise, Pippity has 8 pre-built themes. The themes have plenty of color choices, so you can choose the combination you like or select your own color. You can also do the following:
Enter the text for each selection you want to use.
Set the appearance of the popup.
Show how long the popup appears.
Set how many days before to show it again and how many days before it shows again to the same person.
Installing Pippity is basically the same process as installing a WordPress plugin, except that you need to connect your email newsletter service like Aweber to the plugin. Connecting the Aweber to Pippity is simply done by using the Automagic feature. This feature gives you clear instructions on how to connect to Aweber.
To setup your popup is pretty straightforward. Pippity will guide you through the 5 step process from choosing themes to connecting to your email newsletter service.
You have 16 themes to choose from and each of these themes are customizable. This is great if you don’t have the time or technical knowledge to create your own theme.
Once you’ve chosen your own theme, you can then tweak the design to your liking. You can do almost anything to change the look and feel of your popup. You can change the font style, font size, color of the popup, buttons, design elements, change its opacity, etc. For advanced users, do a complete overhaul of the selected theme using CSS.
After theme customization, you can tweak the theme to behave the way you want it like how man seconds before the popup appears, page views before it appears, submit behavior, and do basic filters like only show the popup to logged out users.
What I like about Pippity is that you can tweak it further. The power filter lets you further filter the popup to your liking and the events tab lets you do more advanced settings.
Connecting to a newsletter email service
Once you’ve tinkered with the settings, you can now connect this popup to your newsletter service. All you have to do is copy the webform HTML and Pippity will do the rest. You can also do custom form where you have the option to completely replace the standard form.
It doesn’t stop there, Pippity comes with a built in analytics feature. Here you’ll see real time analytics of how the plugin is working on your site. In this way, you can see what works out and what you need to focus in your popup.
For a opt-in popup with so many features, you’ll be surprised to know that this plugin only runs less than 1kb – it will not slow down your site. What’s more, the popup will only load after the rest of the site is loaded and only for the users who are about to see it.
Pippity is compatible with most mobile and desktop browsers and is even backwards compatible to IE6.
Pippity works with the following email newsletter services:
They are adding more services as we speak. If there is a service you’d like to have added to their list, don’t hesitate to contact them.
Pippity isn’t free, but you can do a test of their features at demo.pippity.com. In the demo page, you’ll be able to use all of the features and functions of the plugin only that you won’t be able to use it to your site. The plugin comes with three pricing options:
The personal plan gives you 1 year access to support and product updates, but is only limited to one website. This is great for personal blogs and website and to do a test run to see how it can add subscribers to your website. The price for personal is $49.
The business plan gives you 1 year access to support and updates for up to 5 websites. If you are managing 2 or more sites, this is a great deal as compared to $49 for a personal plan, the business plan only costs $87.
For serious developers or bloggers with plenty of sites to mange, this is perfect for you. Like the Personal and Business plan, the Developer plan has 1 year support and updates but what sets this apart is that you’ll have access to early beta releases and this version lets you use it for unlimited sites for 1 year.
Pippity is a WordPress popup plugin made for increasing positive sign ups. It is a powerful tool for designers and developers that wants a custom popup for their clients. Creating a simple popup is as easy as clicking a few elements in the page. You can also do custom popup with full functionality if you have CSS and HTML knowledge.
If you are serious about building your opt-in list, then go grab yourself Pippity.
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